A new chapter in the new year: the Rioja Ambassador program recruitment has started!
The Rioja ambassadors are a group of non-wine professionals who love Rioja wines. This project is recruiting 8 followers from several cities as Rioja ambassadors, they can carry out their own Rioja promotion activities.
Meanwhile, Rioja China is organizing a workshop in Shanghai to train them about Rioja and support them for their diversified Rioja promotion activities.
This project makes it possible for people from different cities and industries to know Rioja, and Rioja will gain higher market awareness in China.