The Rioja Wine Online Expo is in full swing.with more than 80 wineries participating, and the live streaming of the August event attracting more than 8,000 viewers. At the same time, the online expo also specially planned amazing activities such as “Rioja Week”, which attracted a large number of wine lovers and professionals to this online exhibition.
The most eye-catching of this online exhibition is the Rioja online live streaming. During the expo, Rioja invited a total of 3 Rioja official certified educators to introduce Rioja to different dimensions and themes like region, history, trends, wine styles, marketing, and other aspects.
The first live stream of this year’s online exhibition has been conducted on August 10th. As the certified Rioja Educator,Vincent gave the audience an excellent live streaming about general information of Rioja. What’s more, he explained why Rioja wine is a good choice for importers (the selling points and the powerful strengths) and how to make Rioja wine as their best seller in Chinese marketing, he introduced 10 Rioja wineries to audiences as well.
The second live broadcast of the year will take place on September 27th.
