The 2024 Rioja Winter Roadshow and Gala Dinner has come to a successful close. This year’s winter roadshow spanned three major cities: Nanjing, Hangzhou, and Xiamen, with nearly 80 wineries presenting over 500 premium wines.

 

 

At the gala in Hangzhou, the Rioja Gala Dinner honored outstanding distributors in the Chinese market, presenting four awards: “BEST RIOJA DISTRIBUTOR,” “BEST RIOJA OFF TRADE DISTRIBUTOR,” “BEST RIOJA ON TRADE DISTRIBUTOR,” and “BEST RIOJA RETAILER.”

 

 

The year 2025 will mark the 100th anniversary of Rioja becoming the first DO region in Spain,  looking forward to more exciting promotional activities in the Chinese market.