Since the Rioja Ambassadors were assembled, the ambassadors, who are active all over the country, have continued to make an effort to attract countless wine lovers with a constant stream of exciting events and programs.

 

 

The second half of the 2023 calendar is even more exciting, with ambassadors enthusiastically coming up with a variety of activities to support Rioja!

 

Some of the Rioja Ambassadors will promote the Rioja appellation by organizing tastings and publishing retrospectives of the events on WeChat, sharing knowledge of DOCa Rioja through diverse perspectives and stories.

 

 

There are also Rioja Ambassadors who will produce DOCa Rioja-specific podcasts through online channels! These online activities have attracted a lot of wine lovers and succeeded in making more people fully understand Rioja and fall in love with it!

 

 

 

Let’s look forward to what the Rioja Ambassadors have in store for us in the fall and winter of 2023!