In 2025, Spain’s most prestigious wine region D.O.Ca. Rioja commemorates its centenary—a significant milestone marking 100 years since it became the country’s first Denominación de Origen Calificada (DOCa). Since 1925, Rioja has been dedicated to enhancing the quality and diversity of its wines, establishing itself as a benchmark among global wine regions.

 

 

To honor this historic occasion, the Rioja Centenary Roadshow was held in Hong Kong and Shanghai on May, attracting over 1,000 wine industry professionals, media representatives, and discerning consumers. The events further solidified Rioja’s brand presence in the Chinese market.

 

 

The roadshow featured participation from more than 80 Rioja wineries, presenting over 500 representative wines that showcased a spectrum from traditional aged styles to modern expressions. Masterclasses were conducted during the events, with representatives from the Rioja Consejo and several winemakers providing in-depth insights into Rioja’s terroir and winemaking techniques, thereby enhancing attendees’ professional understanding of the region.

 

 

The events were met with enthusiastic responses, with attendees highly praising the quality and diversity of Rioja wines. The roadshow not only highlighted Rioja’s classic and innovative offerings but also laid a solid foundation for future collaborations.

 

 

Through this centenary roadshow, Rioja successfully established a platform for fostering exchange and cooperation within the wine industry, strengthening its connections with the Chinese market. Looking ahead, the Regulatory Council is committed to deepening partnerships in the region and promoting the sustained development of Rioja wines in China.