The centenary of D.O.Ca. Rioja marked a significant and meaningful period. As a core stage of the centenary celebrations, recent events and industry developments fully showcased Rioja’s global appeal and vitality.

 

 

Global News from Rioja

 

01 Centenary Celebration in Madrid: Honoring History and Embracing the Future

 

Early in the centenary year, Rioja held a grand celebration in Madrid. The event brought together industry representatives, media, and key figures from the wine world to reflect on the region’s hundred-year journey.
Guests experienced a curated selection of classic wines alongside innovative creations, while cultural and tasting activities highlighted Rioja’s terroir and the century-long spirit of innovation.

 

 

The celebration was not only a milestone for the region but also conveyed Rioja’s unwavering confidence in its future to both the industry and consumers.

 

 

02 Hosting the CECRV

 

Rioja hosted the 36th General Assembly of the Spanish Federation of Wine Regulatory Councils (CECRV) as part of the centenary activities. Representatives from DOs across Spain gathered to exchange insights on industry regulation, quality standards, and the future direction of the appellation system.

 

 

Participants also visited renowned wineries and historic vineyards, gaining first-hand experience of the region’s terroir and cultural heritage, reinforcing Rioja’s position as a benchmark for the industry.

 

 

03 Outstanding Results from the Centenary Campaign #VíveteUnRioja

 

The centenary-themed campaign #VíveteUnRioja released its annual results, demonstrating remarkable impact:

• Total reach exceeded 300 million
• 80% of Spanish adults had encountered related content
• Nearly half of consumers perceive Rioja as “younger, more modern, and more appealing” than in the past five years

 

 

The campaign successfully refreshed Rioja’s public image and helped establish a more contemporary and vibrant brand perception among younger consumers.

 

 

04 “Rioja Camp Centenario” Receives Industry Recognition

 

The immersive experience program for professionals and media, “Rioja Camp Centenario”, received Cum Laude recognition from the industry.

 

 

Through winery visits, in-depth learning about the region’s system, and cultural activities, participants gained a profound understanding of Rioja both professionally and emotionally.

 

This recognition affirms the program’s quality and reflects Rioja’s long-term commitment to education and cultural promotion.

 

 

05 Spanish DOs Unite to Support the Appellation System

 

Following Rioja’s initiative, multiple Spanish DOs jointly signed a statement emphasizing the critical role of the appellation system in ensuring quality, preserving cultural heritage, and promoting sustainable industry development.

 

 

This initiative demonstrated solidarity among regions and enhanced understanding among industry stakeholders and consumers of the professional standards and quality assurances represented by the DO label. Rioja played a leading role in driving this initiative.

 

 

Conclusion: Stronger and More Confident After a Century

Looking back, Rioja leveraged its centenary to highlight the region’s core values through events, education, promotion, and industry collaboration. From public brand communications to professional development initiatives, Rioja’s approach reflects a development path that balances heritage and innovation.

 

As it steps into the next century, Rioja embraces a more modern, confident, and open identity, ready to continue its legacy of excellence.