To mark the centenary of D.O.Ca. Rioja, the region was honored at the 2025 Drinks Business Awards with the “Best Contribution to Wine and Spirits Tourism” for its documentary series Rioja Paired. This prestigious recognition was presented by the renowned industry publication The Drinks Business during the London Wine Fair.

 

 

Rioja Paired invites viewers on a captivating journey through the landscapes, gastronomy, and cultural heritage of Rioja. Through an immersive four-episode narrative, chef and journalist Marti Buckley explores the region’s culinary richness, world-renowned wines, and the soul of its people.

 

From bustling markets in Bilbao and San Sebastián to historic monasteries, Michelin-starred restaurants, medieval villages, and sunrise tastings in hot air balloons, each episode reveals a new facet of Rioja’s diversity and charm.

 

 

The series goes beyond showcasing wine—it delves into Rioja’s terroir, architecture, and way of life, setting a new benchmark for wine tourism storytelling.

 

Since its launch in autumn 2024, Rioja Paired has garnered over 30 million digital impressions with an impressive 44% engagement rate, achieving wide visibility across platforms including YouTube, international media, and American Airlines.

 

 

Whether you are a wine lover, a cultural traveler, or a wine marketing professional, Rioja Paired offers a unique opportunity to experience the essence of Rioja—timeless, vibrant, and deeply human.