The 2021 Rioja Roadshow has come to a successful conclusion with its winter edition. In late November & December, the tour visited Wuhan, Nanning, Xi’an, and Chongqing.

 

 

These four cities welcomed over a thousand professional visitors including importers, distributors, catering, and wine industry professionals. The wide range of wines was a good sample of Rioja’s high quality and diversity. By the interaction between the winery and participants, the popularity and influence of Rioja have been greatly improved, and the promotion of Rioja in the Chinese market, sales, and coverage have been further enhanced in depth and breadth.

 

 

In parallel to the grand tastings, masterclasses were also organized successfully. Rioja certified educators David Xing and Vincent Xu presented a selected collection wine, giving an in-depth interpretation of the diverse Rioja wines. In total, more than 250 professionals attended the seminars in the 4 cities.

 

 

The end of the Rioja Winter Roadshow has brought a successful conclusion to Rioja’s busy and exciting 2021. In 2022, we are looking forward to seeing you in more cities.