Rioja Wine promotion in China was fully reactivated with the celebration of 2020 Rioja Wine Roadshow – Summer Edition in the cities of Shanghai, Nanjing (Jiangsu province) and Xiamen (Fujian province). The Roadshow is a powerful tool to showcase D.O.Ca. Rioja image and wines in the Chinese market.
This new edition of Rioja Roadshow has broken records, with the participation of 72 wineries who introduced over 400 wines, bringing together more than 1,500 professionals including importers, distributors, retailers, buyers, restaurateurs, educators and media from different parts of the country.
Along with the grand tastings, there were also seminars led by certified Rioja educators who guided wine professionals to further understand the region and its wines. A journey through history and the main wine styles, an image of Rioja as the first and most recognized Denomination of Origin in Spain was projected among the almost 200 attendees.
The winter edition of the Rioja Roadshow is scheduled for December of this year in the South China cities of Guangzhou, Changsha and Kunming.