The live streaming ‘Rioja meets Australia’ took place on April 25th and attracted many merchants/ wine importers who have a good interest in Rioja wine.
This was a successful live-streaming, and it was also the first time for Rioja to deliver sharing bottles of Rioja wine samples all over China (200 pieces), people from different areas of China were able to have the online tasting together.
Rioja got a super great response from audiences and Rioja wine importers who provided the Rioja wine for tasting.
With the help of this live streaming, many audiences showed their interest and asked the information about Rioja wine. Rioja makes it possible to build a bridge for people to communicate and help to introduce audiences and Rioja wine importers to each other for more effective communication.