According to data from customs in different countries, compiled by the Spanish Observatory of Wine Markets, in 2020 D.O.Ca. Rioja increased its global market share in 0.2 percentage points: Rioja, with a total of EUR 506.9 Million, now represents 2.4% of the total value of the world’s trade of bottled still wines.
The global market decreased -5.7% last year, and now has a total value of EUR 20,815.5 Million.
Rioja, Spain’s leader and one of the world’s Top wine regions, has a global market share bigger than whole countries like South Africa (1.8%) and is not far from that of other whole countries like Argentina (2.8%) or Germany (3.4%), which is indeed impressive for one single Designation of Origin.