The 2020 Roadshow of Rioja Wines has come to a successful conclusion with its winter edition. In December, the tour visited Guangzhou, Hangzhou and Changsha, these three cities welcomed around 1,300 professional visitors. Meanwhile Rioja importers joined in record numbers, with 79 wineries bringing almost 400 wines. The wide range of wines was a good sample of Rioja’s high quality and diversity.
Over 1,300 professional visitor who joined this winter roadshow including importers, distributors and F&B professionals and others within the wine industry. Through the interaction between the participating wineries and visitors, the popularity and influence of D.O.Ca. Rioja have been significantly improved, and the opportunities for the promotion and sales of Rioja wines in China have gained depth and expanded Rioja’s footprint.
In parallel to the tastings, seminars were also organized. Rioja certified educators Li Tingshan, Ofilos Wu and Vincent Xu presented a selected collection wines, giving in-depth interpretation of the diverse Rioja wines. In total more than 200 professionals attended the seminars in the 3 cities.